Ioana Negulescu – Peace One Day Campaign

Whilst looking for updates on how others were getting on with the D&AD Peace One Day live brief, I came across this campaign…

http://prezi.com/mlvr3kctvzix/dad-peace-one-day-project/

I think his/her idea works well, as it is simple, unique, well planned out, doesn’t involve too much money spending and mainly because the atmosphere for it would be amazing! I also like the idea that she would get the public to join a Facebook event to get as much interaction as possible, to get people talking about Peace One Day, which would lead to links to their official website.

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