Top of mind awareness and brand recognition (Article)

Billions and billions of dollars are spent every year to trying to create brand recognition and top of mind awareness. Do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls?

Building top of mind awareness and brand recognition can be costly, but it can also be as simple as putting your logo and contact information on everything that a client receives when doing business with you.  Go find your happy medium, but find it you must.  If not, almost half of your effective message is lost the same day you deliver it to a client, and the rest of your selling message goes shortly after that.

I want you to conduct a poll about your business. Call your clients, vendors, associates, and some individuals off the street and ask them what’s the first thing they think about when you say “X” (something associated with your products). Then ask them what your company does. Be prepared to be shocked, because you can’t expect to build new and repeat customer orders without having any top of mind awareness and brand recognition.  Look at your sales message; is it clear, concise, and repetitive? If not, refocus the sales approach on the two key factors that can keep and attract new customers: top of mind awareness and brand recognition.

Another approach to remember is co-branding. How many products are out there in the marketplace that would be non-intrusive, complementary, or have a positive impact on the buying decision of a customer regarding your product line?  A lot!  All of those products mentioned above have a database of customers, and so do you. Why not work up an agreement between your business and theirs and cross-promote, advertise, solicit, market, and bring visibility to each other’s products for opportunities from each other’s customers?

Co-branding can also lower costs, offer your clients more access to your products and prospect to a more qualified database in less time. In the hotel business, everything from the preferred credit card to long-distance service provider is co-branded. What are you waiting for with your products? Someone to call you? Co-brand your product line today with top-of-mind awareness that has brand recognition so you can yield greater sales growth for your tomorrows to come.

Looking at colour importance within branding I came accross this article…


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