Dissertation Preparation Question 1

Branding and buying habits, always interests me. It seems that when people see a popular brand, they always want to buy it… Is it the brands loyalty that sells the brand or the graphic design? So I came up with this question:

How does graphic design influence buying habits of customers?

This would be a good question because I could look deep into areas such as hidden messages within branding, logos and deign, color, font, shape, how certain things about the brand appeal to it’s customers, plus I would find a lot of research to back up mixed opinions, both through the Internet, books and by speaking to people as well.


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